Hello and welcome to the Gathered Cheer kids directory. Since becoming a mama I've been avidly bookmarking store after store (usually after scrolling endlessly through Instagram), especially those that are smaller and perhaps less well known. All my bookmarks and screenshots were getting a little out of hand, so I've decided to gather them all here, under one roof. The stores listed haven't paid to appear here, nor have they given me free stuff - it's simply a happy list full of shops that have caught my eye. Happy shopping!